The Real Estate Book
The flagship brand of NCI, and nearly 30 years young, TheRealEstateBook is the largest and most popular real estate advertising publication in North America.
Across the U.S., Canada and over 460 markets, when consumers shop for a home, they use The Real Estate Book in their search.
This full-color catalog features detailed photography, high-quality paper, and a handy digest size that brings an advertiser’s listings to life. The Real Estate Book is distributed free through a comprehensive distribution and merchandising program that includes select retail locations, real estate offices, Chambers of Commerce, newcomer packages, corporate relocation programs, unique outdoor merchandising units, an international toll-free 800-number and an award-winning site, www.RealEstateBook.com
With a BPA-audited circulation of over 8 million copies per issue, The Real Estate Book is the largest circulation magazine of its kind and is the only free-to-the-public real estate magazine to offer this audit assurance to the advertiser.
Home sellers value The Real Estate Book because they know their advertised home is reaching an audience of interested and qualified homebuyers. Over 30,000 advertisers display 150,000+ homes, on 22,000+ pages, in 460 editions, to more than 20 million readers every month.
The Real Estate Book’s marketing program for advertisers also offers brochures, flyers, marketing cards, postcards, business cards and other custom services designed to promote properties, agents and companies.
The Real Estate Book’s award-winning website www.RealEstateBook.com is one of the most comprehensive and easy-to-use real estate websites in North America. The Real Estate Book is a major provider of real estate listings to several distribution partners and is a part NCI’s residential umbrella site, LivingChoices.com, with a growing audience of one million unique visitors per month.
FastValues.com
In March 2006, The Real Estate Book launched FastValues.com, the first-ever free website for U.S. homeowners that instantly addresses all three factors that determine a property’s value: sales prices on homes recently sold nearby, information on homes currently on the market in their area, and help in defining the unique characteristics of a home, such as location, condition and other factors that can have a major impact on its value, by connecting a homeowner with an experienced, local real estate professional.
The Real Estate Book Gold and Platinum advertisers receive these high-value home valuation leads from FastValues.com for free as a benefit of advertising with The Real Estate Book.
VISIT www.RealEstateBook.com
October 12th, 2009
RealEstatebook.com has launched a new search tool that enables home shoppers to search hundreds of thousands of foreclosures within the United States.
As foreclosures and short-sales remain a viable portion of the homes for sale in many parts of the US, many home shoppers are turning towards them as potential real estate investments or as low-cost primary homes.
The RealEstateBook.com has incorporated a new search feature allowing home shoppers to view listings for thousands of pre-foreclosed, foreclosed, auction and REO homes. By partnering with RealtyTrack, The RealEstateBook.com now includes a simple and effective feature, allowing users to immediately narrow or to broaden their search by market, price, or location.
Just enter the city and search. For instance, San Francisco Foreclosures brings up over eight hundred listings.
Buying into this market can be a great way to purchase a home at a greatly reduced price. But those who jump in without any additional information may learn some very valuable lessons the hard way. Just like anything else in life, buying a foreclosed home has its pros and cons. They present wonderful, profitable investment opportunities, but they can just as easily become money pits if you don’t know what you’re doing.
The Real Estate Book allows you to better understand the foreclosure market by spending time learning about the homes, their locations, and the steps necessary to acquire them. With listings, images, maps and vast amounts of other information, The RealEstateBook.com gives home shoppers the most comprehensive foreclosure coverage.
Other advantages to purchasing a foreclosed home include low prices, lower closing costs, flexible financing, and profitability. There is no waiting to move in, as foreclosed homes are often vacant. And many of them are homes in need of repair, which can ultimately bring back money on your investment.
The new search enhancement adds diversity and flexibility to the existing property search features on RealEstateBook.com — now with over 900,000 current foreclosure listings, and more added daily. To learn more, take advantage of the real estate foreclosure feature today.
Please visit : RealEstateBook.com
October 12th, 2009
The Real Estate Book Celebrates 30 Years with New Look, Marketing Tools
2008 marks 30 years of outstanding real estate publishing for The RealEstateBook, the flagship brand of Network Communications, Inc.
To celebrate this milestone anniversary, the real estate advertising publication in North America debuts a new cover look for its magazine that underscores its integrated media business approach.
In addition to its print publication, The Real Estate Book’s state-of-the-art content rich website – RealEstateBook.com — generates nearly 2 million unique users each month. But its reach doesn’t stop there. According to the company, The Real Estate Book is a major supplier of real estate listings on the Web with an extensive online distribution network providing an additional reach of over 45 million users each month.
All across the U.S., Canada, Mexico, and the Caribbean, when consumers shop online or in print for a home, they use The RealEstateBook in their search, says the company. In fact, since its debut in 1978 as a catalog of homes for sale, The Real Estate Book has become one of the most popular real estate advertising publications in North America with over 30,000 advertisers displaying over 500,000 homes, to more than 20 million readers every month.
“To celebrate our 30th year, we have updated the cover on our magazine to make it more consistent with our integrated media business strategy,” says Scott Dixon, president of NCI’s Real Estate Area. “Today’s home shopper spends over 55 hours looking online and at real estate publications when they are actively seeking a home to buy. Our job is to help connect real estate agents to those people, and we do that better than anyone else in the industry. We are constantly investing in our brand and have modernized all touch points on both the consumer and advertiser sides to communicate who we are today and where we are going tomorrow.”
Specifically, for the new cover design, the company launched a yearlong process that included extensive national consumer research; dialogue and market surveys with advertisers; as well as testing of several cover concepts before selecting the final cover design.
Todd Walker, senior VP of Sales and Operations for The Real Estate Book adds, “It was a comprehensive process, but it was incredibly exciting to see it unfold. Our new cover appeals to shoppers and advertisers alike, as each played a vital role in developing our new look.”
In an industry that has undergone massive changes over the three decades since it launched, The Real Estate Book says that the company has maintained such longevity in a constantly shifting marketplace because it not only has its pulse on active home shoppers, but also delivers state-of-the-art and cost effective marketing solutions for its advertisers. In fact, The Real Estate Book defines what it means for real estate professionals to effectively market their listings, by helping simplify the whole process with an easy system that provides everything the agent needs to sell homes, generate referrals and build their own personal brand, with offerings that include:
October 12th, 2009